On October, 1st PR-experts of Eventum Premo have returned from solar Italy where have spent the next foreign project together with Volkswagen Commercial cars – test drive of model Volkswagen T5 of new generation.

Occurrence of the updated model in a ruler of any motor-car manufacturer – always not only the big holiday, but also an interesting information occasion which demands careful study.

Managers of agency have started to warm up interest of representatives of mass-media even a month before test drive carrying out – exclusive photos of new model and the intriguing press release which has forced to expect action with impatience have been offered journalists. The long and thought over work at a stage of preparation for action has allowed to collect more than twenty leading Russian journalists on the very first test drive new Volkswagen T5 in Italy.

The Internet, the press, radio, TV – any communication channel did not remain without attention.

Within the limits of the project for mass-media individual press packages on model which included the action program, all necessary press materials (press whales, technical characteristics of new model T5, an interior and ex-terrier photo, a statics and dynamics), and representatives of TV – also high-quality exclusive videorecordings of the new car have been generated. 

The agency has worked all organizational moments of a trip. Returning from Italy was late at night and that the tired and sleepy journalists with comfort have reached the house, at their airport the transfer from lineup VW that became also fine end of the test waited. After some days to participants of the test parcels with gratitude from company VW Commercial cars for participation in the project and firm umbrellas of mark have come. We hope that it will brighten up autumn everyday life, will leave warm memoirs on solar Italy in the hearts of journalists and will fasten our amicable union.

Joint cooperation of company Eventum Premo and Volkswagen Commercial cars has begun more than a year ago. For an operating time within the limits of user's cooperation the set of projects on communications with the press has been realised. Among them also set foreign – press rounds on the international motor shows in Hanover and Frankfurt, support of the international automobile races and test drives.