On July, 9th in gallery Onto Arte managing partners of company Eventum Premo Alexey Berlov and Alexander Shumovich in co-operation with publishing house Alpina Pablishers have presented the book which has generalised experience, saved up for years of work to the industries of the event management.

Authors of the book have told about the reasons which have induced them to share by thoughts and ideas, laid down in a book basis. So in 2008 Alexey Berlov and Alexander Shumovich have decided to summarise the experience in the organisation of events under the general cover with the name "Shake but not stir, Event Management recipes". The book which has gone on sale on June, 25th, 2009 became result of difficult and interesting work.

"The exit of the new book on event management, based on the big practical experience, is significant event for the market and speaks about degree of its development. It is the Russian book of the Russian experts about the Russian actions which problem - to bring to their participants not only pleasure, but also profit", - Alexey Berlov makes comments.

The book name is chosen not casually. According to Alexey Berlov, "Shake but not stir, Event Management recipes" is a citation from a film about James Bonde. In a film for the protagonist it was essentially important that components of a favourite cocktail were necessary for mixing, but not to shake up. In the organisation of actions also it is important to mix correct elements, but not in a chaotic order, and in a correct proportion.

Under the statement of authors, actions is not simply bright and memorable events of our life, but also the irreplaceable marketing tool, a unique way to arrange personal meeting of your client and a brand.

Book mainframes will help:

• To find out the real purposes of action
• To choose the true concept of action,
• To construct the scenario
• To avoid errors in financial planning and management of a command event managers
• To pick up technical maintenance and scenery
• To estimate efficiency of event